The iGaming sector in Canada has undergone a renaissance in recent years with an influx of talented developers, designers and investors helping to deliver a product that is safer, more enjoyable and incredibly rewarding. Online gaming has become incredibly popular, making it a top entertainment choice for individuals aged 23 to 35. Many in this age range are avid gamers, enjoying their favorite games anywhere from two to six times a week.
How Did We Pick the Best Online Casinos Available to Canadian Players?
So, the big question is how we classify online casinos and, most important for you, how you should act about selecting the best online casino among the ones available. And there are lots of them out there. We set quite a few criteria and so should you! Let’s take a look at some of the aspects we consider:
Empower Your Online Gambling Options
First, it’s the available choice. Does the online casino have a good selection of games? Or, if you know what you want to play, does this or that online casino site has a variety of different options for online poker, for example? Selecting the best online casino is key, whether you’re a seasoned player or just starting out, as you’ll likely want to experiment with various options once you find your ideal gaming platform.
|Rank||Casino||Number of Games|
|✨ 1.||PlayAmo||10,000 games|
|✨ 2.||TonyBet||3,500 games|
|✨ 3.||888||2,400 games|
|✨ 4.||JackpotCity||500 games|
|✨ 5.||Spin Casino||500 games|
Promotions and Bonuses
If you’ve gone to all the effort of finding and exploring a new online casino, then it’s not unreasonable to want it to give you something back for all your efforts. So, it’s only fair if it gives you some decent promotions for signing up. And a casino bonus, too. The latter go beyond the sign-up stage, so maybe look out for any no-deposit bonuses, regular bonuses that give you payback for loyalty and, definitely worth looking for, if you’re considering finding the best online casino for more than just one play, see what VIP or exclusive offers they’ll give you.
The best online casinos in Canada place an utmost priority on security, and its significance cannot be overstated. You should be safe with regulated online casinos, but steer clear of the unregulated ones – this can be a dangerous ground. So, keep safe and stay only with the best online casino, which is ruled by the competent authorities.
Look for 24/7 support. After all, aside from any issues you might have when play online, you’ll want to be able to access winnings as soon as you can! Email, phone, and live chat are all options to look out for when you’re looking for a decent casino online.
Gambling Boom: A Canadian Perspective on Online Casinos
Over the past few years, there has been a massive growth in online gambling globally and in Canada in particular, which is great for players: more people to compete with and more opportunities for game variety.
According to Statista.com, the current size of the global online gambling market is immensely growing: it reached about $64 billion in 2022, and it is expected to be valued at more than $95 billion in 2023.
The total Canadian gambling market size was estimated at around $14.2 billion in 2023, which showed a significant increase as compared to the-year-2022 figure ($12.5 billion) due to a number of factors, among which are:
- ⭐ Increased accessibility
- 💸 Growing disposable income
- 🏆 The legalization of sports betting
- ⚡ Increased marketing and advertising
In 2023, it’s expected that the Online Gambling scene in Canada will rake in around $3.69 billion. What’s more, the online gambling industry is set to make up roughly 46.8% of Canada’s total gambling market in 2023. This highlights just how big a part the online casino experience plays in the Canadian gambling scene.
Actually, there should be no surprise that such a spread is happening currently. According to the 2022 report revealed by the CIRA (Canadian Internet Registration Authority), more than half – 54% – of the survey respondents say they spend more than five hours per day online, which is 19 points up as compared to 36% in 2016. So, definitely with the growth of time people spend on the internet the increase in online gambling is understandable and clearly explainable.
While the on-site casino sector in Canada is showing a steady decrease in the market size during the past three years, online gambling, on the contrary, is prospering. Starting from 2020 and on players are gaining more interest in a Canadian online casino. That’s why, when it comes to which country used most money on online gambling, Canada is ranked eighth in the world due to a significant amount of $824.68 a year that its citizens spend on online casinos in Canada per capita, which is more than gamblers from the US and the UK taken together.
Driving Forces Behind the Surge of Online Gambling in Canada in 2023
The evident shift to online gambling that has happened in Canada recently, can be justified, on the one hand, by the strengthening of lockdown measures during the COVID-19 pandemic years of 2019 through 2021 when Canadians had to stay more home and, thus, started looking more for the online casinos in Canada to play at. However, on the other hand, this trend has not changed in 2022 either, vice versa, it has increased. The shift to online gambling in Canada is expected to continue in 2023, driven by the following factors:
|Influential Factors||Explanatory Details|
|Widespread Internet Access||With over 90% of Canadians having internet access, real money online casinos are becoming increasingly accessible.|
|Mobile Gaming Adoption||A growing number of Canadians are turning to their smartphones and tablets for online gambling, which now constitutes more than half of all online betting activities in Canada.|
|Demand for Convenient and Secure Transactions||The best Canadian online gambling platforms offer a hassle-free experience, allowing players to make a deposit and a withdrawal quickly and securely using various payment methods, including credit cards, debit cards, and e-wallets. Leading online casinos offer state-of-the-art security measures to safeguard players’ personal and financial information.|
|Enhanced Marketing Strategies||Popular online gambling hubs are employing more sophisticated marketing tactics to reach potential customers, leveraging online advertising, social media promotions, and affiliate marketing.|
|Upcoming Legislation||The Canadian government is actively developing new regulations to oversee online gambling, aiming to establish a fairer landscape for operators while ensuring consumer protection.|
|Addressing Problem Gambling||Top online casino sites are taking proactive steps to tackle problem gambling by offering responsible gambling tools and resources such as deposit limits, self-exclusion programs, and reality checks.|
In addition to these factors, the surge in online gambling in Canada is also being driven by the rising popularity of live dealer games and esports betting. Live casino games provide a more immersive and realistic gaming experience, while esports betting enables players to wager on professional video game competitions.
Online Gambling Industry Numbers Revealed
According to the 2022 Canadian statistic report, Canada’s arts, entertainment, and recreation sector increased by 13.5% in March, which is the largest growth rate since July 2020. This can be explained by lifting the lockdown measures after COVID-19 so that many sports venues, recreation centres and casinos could open their doors for clients to attend their facilities.
Amusement, gambling and recreation industries contributed the most to the growth in March with 14.7%, mainly thanks to higher activity at casinos, bingo halls and other gaming terminals.
|Gambling revenue in Canada 2018-2023||Canada’s online casinos market 2023||Canada’s projected online casinos market size by 2027|
|$14.2 billion||$2.31 billion||$3.21 billion|
Over the past five years, the industry’s earnings have been on the rise, growing at an annual average rate of 3.9%. As of 2023, it’s estimated to have reached a whopping $14.2 billion in revenue.
The online casinos market is anticipated to hit $2.31 billion in revenue by 2023. This growth is expected to continue with an annual growth rate (CAGR) of 8.57% from 2023 to 2027, leading to a projected market size of $3.21 billion by 2027.
On average, each Canadian over 19 years of age (not counting tourists) spends from CA$700 to CA$1000 on gambling annually. Nowadays, Canada is home to 200+ licensed gambling institutions that operate over 76,000 slots and 2,200 table games. In some provinces, gambling prevails in the form of government-operated VLTs (video lottery terminals), which are similar to slots in their functionality.
Gambling Preferences of Canadians
According to the most recent gambling statistics available for Canada, 65% of Canadians prefer playing the lottery. As well, 36% prefer the so-called lucky scratchies, and 22% of gamblers indicate casinos, online casinos in particular, as their favourite gambling activity. More than half of the latter, around 70%, prefer playing slot machines. Table games like roulette attract 13% of players, and just 5% of gamblers are playing blackjack.
With more Canadians coming to the world of online casinos, poker becomes one of the fastest-growing online casino games. About 17% of players choose table games competing with electronic gambling machines (EGMs) preferred by 14% of gamblers. Sports, eSports betting and virtual sports entice 16%, 5% and 3.8% of Ontarians, respectively.
The spending potential of the surveyed shows that most of the money is spent on slots. Lottery tickets follow, and then such card games as blackjack and poker bother the gamblers’ pockets.
We can see that a lottery slip is a thing mostly relied on and paid for by Canadians. Why so? The fact is that the lottery is so embedded in the nation’s mentality that the majority of people just don’t even see it as gambling similar to online casinos, for instance. Besides, lottery tickets bought on average once a week involve less spending and less stress as it is a less intense and slower-paced type of gambling.
Provincial Insights: Online Casino Trends Across Canada (2022-2023)
In the dynamic world of online casinos, it’s the players who hold the key to the industry’s pulse. We’re going to take a close look at how things have been shaping up in Alberta, Quebec, and Ontario, three Canadian provinces where the “online casino” search term trends have been going through some major changes in the past year. These trends not only give us a glimpse of how online gambling is evolving but also show us what people in these regions are leaning towards.
In this analysis, we’ll break down the data, focusing on key metrics like search volume, keyword difficulty, global interest, and cost per click (CPC). This data will provide us with a clear picture of how the online casino industry is shifting, highlighting the rising interest, increasing competition, and the strategies needed for success in this highly competitive market.
Online Casino Trends in Alberta
In Alberta, the trends in the search term “online casino” over the past two years reveal some interesting insights into its popularity and competitiveness in the region:
|Metric||2022 Data||2023 Data|
|CPC (Cost Per Click)||$22.06||$31.02|
- Increased Search Volume: In 2023, the search volume for “online casino Alberta” experienced a significant surge, reaching 880 compared to the previous year’s 390. This substantial increase indicates a heightened level of interest in online casinos within Alberta over the past year.
- Slightly Higher Keyword Difficulty: The keyword difficulty for this term edged up from 36% in 2022 to 40% in 2023. While it remains a competitive keyword, this increase suggests that the competition has become more intense, requiring a well-thought-out strategy to rank effectively.
- Global Interest Uptick: Beyond Alberta’s borders, the global interest in this keyword also saw a significant uptick. It rose from 580 in 2022 to 1.2K in 2023, indicating a growing curiosity not only within Alberta but also on a global scale.
- Increased CPC: The cost per click (CPC) for “online casino Alberta” jumped from $22.06 in 2022 to $31.02 in 2023. This increase reflects heightened competition among advertisers, likely driven by the surge in search volume and the commercial potential of this keyword.
The data reveals that the search term “online casino Alberta” witnessed a considerable boost in interest in 2023 compared to 2022, both in terms of search volume and global attention. While it remains competitive with a higher CPC, this trend suggests that online casinos in Alberta have gained even more prominence and commercial viability over the past year.
Online Casino Trends in Quebec
Let’s compare how the search term “online casino” has been trending in Quebec in 2023 compared to the previous year, 2022, using the following data:
|Metric||2022 Data||2023 Data|
|Global Search Volume||180||320|
|CPC (Cost Per Click)||$19.39||$36.63|
- Search Volume: The number of searches for “online casino” in Quebec significantly increased from 70 in 2022 to 210 in 2023, indicating a substantial rise in interest.
- Keyword Difficulty: In 2022, it was relatively easy to rank for this keyword with a difficulty of 26%. However, in 2023, the difficulty slightly increased to 32%, suggesting slightly higher competition.
- Global Interest: The global search volume for the keyword also rose from 180 in 2022 to 320 in 2023, indicating a broader worldwide interest in this topic.
- CPC (Cost Per Click): The cost per click for “online casino” surged from $19.39 in 2022 to $36.63 in 2023. This implies that advertisers are willing to invest more in clicks related to this keyword, possibly due to increased competition or better conversion rates.
This data paints a clear picture of the online casino scene in Quebec. There’s been a massive jump in interest, with searches for “online casino” soaring from 70 in 2022 to a whopping 210 in 2023. It’s like the topic suddenly hit the radar for a lot of gamblers. What’s interesting is that this isn’t just a Quebec thing – it’s global. All in all, it’s a dynamic and competitive scene out there in the online casino sector of Quebec in 2023.
Online Casino Trends in Ontario
Now, let’s compare the ups and downs of this keyword’s popularity and all the factors that come with it, between the years 2022 and 2023. This analysis will give us a glimpse into how the online casino scene in Ontario is changing and what it means for businesses looking to make a mark in this increasingly competitive space.
|Metric||2022 Data||2023 Data|
|CPC (Cost Per Click)||$54.60||$81.45|
- Search Volume Trend: In 2023, the search volume for “online casino” in Ontario experienced a significant surge, soaring from 1.3K in 2022 to 2.9K. This remarkable increase indicates a clear upswing in Ontarians’ interest in online casinos.
- Keyword Difficulty: The keyword difficulty for “online casino” also saw a change in 2023. It increased slightly to 53%, up from 48% in 2022. This shift suggests that it has become somewhat more challenging to secure visibility for this keyword, likely due to increased competition.
- Global Volume: On a global scale, the volume for the keyword remained relatively stable. It stood at 3.3K in 2023 compared to 1.5K in 2022, implying that the keyword’s popularity remained consistent worldwide.
- CPC (Cost Per Click): The cost per click (CPC) for the “online casino” keyword in Ontario rose significantly from $54.60 in 2022 to $81.45 in 2023. This indicates that advertisers are now willing to invest more in acquiring clicks, possibly due to heightened competition or increased user engagement.
The “online casino” keyword in Ontario has witnessed a substantial surge in search volume and CPC from 2022 to 2023. Although it has become somewhat more challenging to rank for, this trend signifies a heightened interest and competition within the online casino sector in Ontario. Businesses operating in this niche should adapt their strategies to align with the evolving landscape and consider the increased advertising competition as a potential opportunity to reach a larger audience.
Overall, these trends indicate that online casinos are becoming more popular and competitive in these provinces, requiring businesses to adapt their strategies to thrive in this evolving landscape. The data underscores the growing commercial potential of online casinos in Alberta, Quebec, and Ontario, making it a promising industry for both local and global players.
Online Casino Canada: The Regulation Point of Reference
Conducting gambling business in Canada is illegal unless it is established and regulated in accordance with the country’s Criminal Code as well as sanctioned by the authorities of all the Canadian provinces.
- Delegation of Legislative Responsibilities: The legislation responsibilities have been delegated to provinces, considered to be the main stakeholders when it comes to an online casino or a poker room establishment authorization.
– Authority Granted in 1985: The full powers were granted to local bodies in 1985, and since then the sphere of influence has remained untouched (therefore, only the provinces are eligible to authorize a gambling establishment).
- Role of the Criminal Code: The Criminal Code contains two sections that represent core appropriations that regulate the country’s gambling industry.
– Provincial Decision-Making: Although all the provinces take part in the national lottery program, the provincial or regional authorities are entitled to permit or prohibit the activity.
- Provincial Autonomy: Therefore, the senior officials of Alberta may ban the particular game of chance on the territory of the province, while the same activity can function in Ontario at the same time.
- Ontario’s Development: Ontario residents in 2022 got the ability to place legal wagers with over a dozen provincially regulated sports betting sites.
– Launch of iGaming Market: It happened so that Canada’s most populous province brought to life its new competitive iGaming market on April 4, 2022.
– Approval by AGCO: As of June 2022, the Alcohol and Gaming Commission of Ontario (AGCO) has approved 36 online gaming operators (22 sports betting sites), and 18 of these sports betting sites have already launched their operations in Ontario. As of 2023, there 75+ casino operators in the province, showcasing the rapid expansion of the gambling industry in Ontario.
- Future Prospects: It’s evident that there are still more to come until the end of the year given the promising internet-gambling market volume of the province totaling around $500 million per year.
Licensing Costs and Regulations in the Canadian Gambling Industry
Gambling, roughly speaking, is regulated by the state like a franchise where the license is acquired through the local regulating authorities. Provincial governments also determine the type of games allowed in their territory. For example, Ontario and British Columbia allow casinos, horse racing and slot machines, while video lottery terminals and similar gaming machines are prohibited.
The cost of building and equipping a permanent casino is estimated at 40-50 million Canadian dollars. Establishing a temporary casino (including ships and hotel rooms) is cheaper (40 – 60%). The price of a legal Canadian casino operating in full accordance with the provincial regulations starts from CA$80 million. To establish a real money online casino, you might need from CA$500,000 to CA$2 million, approximately.
An authoritative license will cost at least CA$45,000 and may reach up to CA$250,000 per year. Plus, it will also be necessary to pay several fees and duties, provide financial reporting, and pay taxes every year.
How Online Casino Appeared in Ontario
As of the end of April 2022, Ontario’s 2021–2022 budget deficit is projected to be $13.5 billion, which is $19.6 billion lower than the outlook published in the 2021 Budget. The 2021 outlook publication was likely one of the reasons that made the Ontario government raise the question about the further legalization of online gambling in the province.
Dalton McGuinty, the former Prime Minister of the province, proposed filling in the gap by raising taxes on the sale of alcohol. However, armed with a calculator and enlisted with the support of like-minded people, the Prime Minister gave the green light to local online gambling resources.
The Ontarian gaming-field officials, like Paul Godfrey, former Chair of Ontario Lottery and Gaming Corp., a long time ago highlighted the fact that legalization of gambling sites would benefit the entire province. Thus, on April 4, 2022, the major country’s holder of land-based casinos (currently 75 establishments), Ontario, finally launched a new internet gaming market.
So, now internet gaming operators willing to participate in Ontario’s market will first need to get registered with AGCO. All registration applications can be submitted through iGaming Ontario, AGCO’s subsidiary.
As well, online gaming operators, holding online casino betting sites in particular, must sign an operating agreement with iGaming Ontario in order to offer their games on behalf of the province and always stay in compliance with the new requirements.
Online Slots Regulation in Alberta
In the heart of Canada’s gambling scene, Alberta stands as a province where the excitement of chance meets the watchful eye of regulation. Let’s dive into the intriguing world of online slots regulation in Alberta, where the Alberta Gaming and Liquor Commission (AGLC) plays a pivotal role.
The Players Behind the Curtain
|The Corporation||The brain of the operation||Functions: Strategic planning|
Responsibilities: Crafting regulations
|The Board||Bringing policy dreams to life||Functions: Implementation of government policy|
Responsibilities: Ensuring policy compliance
The Grand Strategy
AGLC doesn’t just wing it; they’re all about strategy. They craft masterful blueprints for the gambling landscape and then partner up with some of Canada’s biggest financial institutions to bring these visions to life.
Keeping the Wild West Tamed
Remember the Wild West? Alberta’s no stranger to gambling, but AGLC is here to make sure it all plays by the rules. They’re the gatekeepers, ensuring that local gambling businesses, even the online casinos, toe the line set by the Criminal Code and AGLC’s own rulebook.
License to Thrill
AGLC holds the power:
- ⭐ Licensing
- ⭐ Regulation
- ⭐ Monitoring
They’re the ones who can greenlight, regulate, and keep a close eye on all the game-of-chance activities happening in Alberta, including real money casino titles like live casino and live dealer games. It’s like being in the VIP section of Canada’s gambling world, with only Ontario ahead in the player count.
A Charitable Twist
What makes AGLC stand out? They’ve got a soft spot for charity. Alberta’s not just about making money; it’s about giving back. AGLC adopted a far-famed charitable license model that helps dozens of organizations to raise funds for a particular project.
Online Casino Canada: Responsible Gambling
In today’s gaming landscape, things like free spins, fast payout times, tempting deposit bonus deals, and other generous bonus offers can quickly draw players in. That’s why practicing responsible gambling is absolutely essential to ensure that players can enjoy their gaming experience safely and responsibly.
National Organizations for Responsible Gambling
The problem of responsible gambling started being addressed in Canada back in the 80ies of the past century. Since that time there have appeared various organizations both on the national and provincial levels tackling the problems of online casino canada gambling in particular.
Canada Safety Council
Among the well-known and major country-scale organizations is the Canada Safety Council, a non-government, charitable organization dedicated to safety. Gambling addiction is treated among the safety issues of the organization.
Responsible Gambling Council
The other national institution is the Responsible Gambling Council (RGC) of Canada. RGC – or the Canadian Foundation on Compulsive Gambling, as it was called in 1983 through 2001 – operates independently. Board members of the Council include those who experienced gambling problems, representatives of treatment providers and gaming operators as well as professionals in non-gaming sectors from across Canada.
Several other centres and initiatives have been created under RGC. Among them are the Canadian Partnership for Responsible Gambling and the Centre for the Advancement of Best Practices whose activities include research, sharing, collecting, and analyzing data about gambling aspects as well as the production of various reports and surveys on responsible gambling.
Provincial Level Initiatives
On the province level, there are also various both independent and government-supported institutions dealing with responsible gambling issues.
For example, the Addiction and Mental Health Help Line of Alberta provides 24/7 confidential support, information and referrals to the Albertans experiencing addiction and mental health concerns, including problem gambling related to online casinos.
British Columbia’s organization called the Gambling Support BC is administered by the Community Supports Division within the Gaming Policy and Enforcement Branch of the Ministry of Public Safety and Solicitor General. The institution’s mandate is to develop and offer health promotion, prevention, and support services to help B.C. residents make the best decisions regarding gambling, such as playing at an online casino Canada.
Fellowships in Responsible Gambling
Still another type of organization treating problem gambling in Canada is a fellowship. One of such fellowships is Gamblers Anonymous, a community of men and women who share their experiences with each other, hope that they can solve their common problem and help others to get back to a normal life after recovering from gambling addiction.
The Mobile Casino Boom: What’s Driving It and What It Means for Us
Enhanced capabilities of information technology and personal gadgets are continually fuelling innovations in the e-commerce sector. New opportunities drive radical changes in all areas of businesses, and gambling is not an exception. Natural infiltration of these changes into the online segment redistributes power and influence in the global gaming sector and foments the inevitable clash between “conservatives” and “reformists”.
|Year||Global Mobile Internet Users (Billions)||Global Mobile Internet Traffic Share (%)||Canadian Internet Users (Millions)||Percentage of Canadian Population with Internet Access||Mobile Gamers in North America (Millions)||Average Weekly Gaming Time Growth (%)||Revenue Contribution Growth (%)|
According to the latest data from DataReportal, there were 4.8 billion active mobile internet users worldwide in April 2023. This means that over 60% of the global population now uses a mobile device to access the internet. Based on the official calculations, mobile internet traffic currently accounts for about 55% of the total web traffic.
When speaking about Canada, we can say that the country is among the biggest online markets in the Americas. In 2023, there are an estimated 35 million internet users in Canada, and nearly 90% of them access the internet using a mobile device.
According to the August 2023 Mobile Network Experience Report by Opensignal, mobile internet usage in Canada has continued to grow in 2023. As of August 2023, 99% of Canadians have access to a 3G or better cellular signal.
The table also shows that the number of mobile gamers in North America is projected to increase from 228.727 million in 2021 to 235 million in 2023. This represents a growth rate of 2.7% per year. The average weekly gaming time growth is projected to reach 18% in 2023, up from 16% in 2022. This means that people are spending more time playing mobile games.
Mobile Internet Use Increase by Age in Canada in 2023
|Over 55 years||65%||70%||+5%|
As you can see, mobile internet usage has increased in all age groups in Canada between 2021 and 2023. The largest increase has been among older adults, with mobile internet usage increasing by 5% in this age group.
The overall increase in mobile internet usage is likely due to a number of factors, including:
- the increasing affordability and availability of smartphones and tablets
- the expansion of mobile broadband networks
- the growing popularity of mobile-friendly websites and apps.
Seeing this evident trend for mobile users’ growth, the game software developers cannot but take advantage of it creating more games for mobile devices and inventing more mobile apps to play through.
The mobile games market in general, and the mobile online casino market in particular, still bear an enormous potential for growth in Canada in the next years to come. Thus, the revenue in the mobile games segment is projected to reach $0.85 billion in 2023 with the revenue growth reaching 13.2%. The total projected Canadian market volume is expected to value at $1.20 billion by 2026. As well, the number of users in the mobile games segment is forecast to amount to 14.3 million users by 2026.
What does such a trend owe to? Well, first of all, there are evident things like smartphones becoming more affordable. Then, of course, it’s convenient: you can always play on the go, which is important in our dynamic everyday life.
Secondly, the smart online casino providers try to increase the number of gamers by creating really user-friendly mobile applications for gadget lovers. Besides, these applications can interact and get easily connected to other apps, such as payment apps, for instance, installed on mobile devices.
And since the technologies do not plan to stop developing, this trend of mobile gaming is not going to diminish either, involving more and more customers in the sector.